Definition6 is a full service multimedia marketing agency that helps brands tell their stories. The agency owns and operates the multinational news video content website, www.TheNewsMarket.com, which empowers journalists around the world to search and use high quality broadcast videos.

The team at Definition6 wanted to develop a more automated process for their marketing and list building efforts. They needed the ability to quickly segment their database and target quality content against the appropriate segments, without it being too labor intensive.

We began by migrating their old SQL database into Salesforce CRM and built out a series of processes for their team to not only understand their data better, but also track engagement activities. We also synced Salesforce and these processes with their marketing automation system – Pardot – in order to enable their team to build out their marketing campaigns more effectively.

The objective of the project was to build out their web property blog.TheNewsMarket.com. I assisted in converting a WordPress template they chose to meet their branding guidelines and other design specifications.